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November 15, 2017 . 2 min read

Obama’s Digital Strategist Nate Lubin Advises Storecoin on Communications

He transformed the way American presidents communicate with their citizens. Now, Storecoin is turning to Nathaniel Lubin to do the same for its fee-free public blockchain.

Lubin has signed on to work with Storecoin on its marketing and communications efforts, said creator Chris McCoy.

“Nate is one of the sharpest thinkers and operators I know. Storecoin is entering a global, complex space and we need to be clear in how we communicate Dynamic Proof of Stake to the blockchain industry. There isn’t another person on the planet I’d rather work with on this than Nate Lubin.” McCoy said.

From 2013 to 2015, Lubin was director of the Office of Digital Strategy in President Barack Obama’s White House. He pioneered the use of social media, especially Twitter and Facebook, to distribute the president’s message to new audiences, especially young people.

“Storecoin is pushing the envelope of infrastructure supporting financial transactions. I’m excited to see how Chris and the team move forward and am excited to help them,” Lubin said.

After leaving the White House, he founded a boutique agency, Lubin Strategies LLC, consulting with startups, advocacy organizations and major corporations, in the areas of strategic positioning, marketing and engagement, analytics, and management with a digital/tech focus.

Lubin, 30, is a pioneer in digital communications, recognizing early on the value of social media as a viable alternative vehicle for the Obama administration to disseminate important policy news. He began working with the first Obama presidential campaign in 2008, while an undergrad at Harvard. He directed digital marketing for the Obama for America campaign in 2012 and was digital director of the second Obama inauguration.

Storecoin, a new public blockchain with a governance similar to the checks and balances of the U.S. Constitution and dynamic economics similar to ride-sharing companies like Uber, will power free transactions for users and app developers using its Dynamic Proof of Stake consensus (DyPoS).

McCoy said the company is eager to partner with a visionary communicator and digital marketer with Nate Lubin’s experience in the technology and startup environment.

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Nothing herein is intended to be an offer to sell or solicitation of offer to buy, Storecoin tokens or rights to receive Storecoin tokens in the future. In the event that Storecoin conducts an offering of Storecoin tokens (or rights to receive Storecoin tokens in the future), Storecoin will do so in compliance with all applicable laws which may include the Securities Act of 1933 and the rules and regulations promulgated thereunder, as well as applicable state and foreign law. Any offering for sale to US Persons in a regulated transaction will be pursuant to a registration statement qualified by the Securities and Exchange Commission, or an applicable exemption from the registration requirements.